The Trade-In Website Tool is the first customer touchpoint in the NovoTrade-In ecosystem. Installed with a single line of script on your dealership’s website, this AI-powered widget allows visitors to appraise their trade-in vehicles in real time — based on live market data, VIN-specific specs, and geolocation targeting.

Unlike traditional tools that rely on outdated wholesale ranges, NovoTrade-In delivers a true retail-driven estimate. Customers enter their license plate or VIN, answer a few condition-related prompts, and receive a transparent, data-backed valuation.

For dealerships, every submission becomes a full lead — including contact info, vehicle details, appraisal output, and timestamped market data. Managers can instantly follow up, send quotes, or integrate directly into CRM systems.

This tool not only increases lead volume, but also boosts on-site engagement and trust by showing prospects their real market value — not vague trade-in ranges. Custom branding options allow you to match the tool to your website’s look and feel, while backend reporting gives visibility into lead behavior and conversion performance.

In short: it’s your digital front line for acquisition.

Key Functions:

• One-line website install (works with any CMS)

• VIN, plate, or manual entry

• AI-powered market valuation

• Dealer-configured value presets and trade bonuses

• Full lead capture and CRM sync

• Printable public reports or email follow-ups

Important Installation Instruction: To begin implementation, please send the following email to your current website provider and CC: support@novosteer.com:

"This message is to request and authorize the implementation and installation of the Novosteer Trade-In script on our dealership website. We are adding a new customer-facing trade-in appraisal tool that allows our visitors to receive real-time vehicle valuations and submit leads directly to our sales team. Novosteer will provide the script code directly to you upon reply to this message."