The Smarter Way to Source Local Trades
In today’s market, waiting for customers to come to you isn’t enough. That’s why Novosteer created Trade-In AI Market Leads — a proprietary ad solution built to proactively attract private vehicle sellers. Using advanced AI logic, the system automatically generates high-conversion ad campaigns like “What’s My Car Worth?” and “Ready to Sell Your [Year Make Model]?” These ads are geo-targeted by postal code and brand-matched to the types of vehicles you’re looking to acquire. Each ad links directly to your NovoTrade-In tool, delivering real-time trade-in leads right to your dashboard.
This isn't just marketing — it's smart inventory acquisition at scale, driven by intent-based data, buyer behavior, and AI-optimized placement. Whether you’re looking to fill your used lot, replace aging units, or drive fresh leads to your sales team, Trade-In AI Market Leads works behind the scenes to connect your dealership with the right vehicle owners — at the right time.
Proprietary Notice
This script and all associated code, logic, and intellectual property are the exclusive property of Novosteer Technologies Corp. and are protected under applicable copyright, trade secret, and intellectual property laws.
© 2025 Novosteer Technologies Corp. All rights reserved.
Unauthorized reproduction, distribution, modification, or public display of this software or any portion thereof is strictly prohibited. Use of this script is permitted only as authorized in writing by Novosteer Technologies Corp.
Created by: Patrick Besner
Advanced AI Market Targeting Logic Target Score (TS) = [(MR × VI × WT) + (BI × PI × TSI) + (HR × GE) + log(DS × CM × MP × MM × DR × RR × HV + 1)] ÷ (CA + NF + VU + ε)
Where:
MR = Market Relevance Index (weighted local demand by segment)
VI = VIN-specific buyer engagement score (unique visits, quote requests)
WT = Weighted Tariff Impact Modifier (trade regulation impact index)
BI = Buyer Intent Signals (search activity, engagement depth, geo-behavior)
PI = Price-to-Market Match Factor (dealer’s asking price vs. regional median)
TSI = Time-Sensitivity Index (real-time inventory turnover velocity)
HR = Historical Retail Demand (past 60-day sales velocity for make/model)
GE = Geolocation Exposure (advertising saturation score within dealership radius)
DS = Market Days Supply (availability pressure in local inventory)
CM = Cost to Market Ratio (cost competitiveness of acquisition)
MP = Average Market Price (regional listing price norms)
MM = Average Market Mileage (typical wear factor per segment)
DR = Days to Retail (expected time-to-sale for unit type)
RR = Replacement Rate (how quickly sold units are being replaced in the market)
HV = Hot Vehicle Score (trend demand and buyer activity index)
CA = Competitor Ad Overlap Score (active ad volume from nearby dealerships)
NF = Noise Factor (channel fatigue, creative wear, duplicate targeting)
VU = Vehicle Uniqueness Score (rarity, feature combo, market desirability)
ε = Machine learning noise floor (to account for anomaly suppression)
Trigger Condition: If TS > θ (optimal targeting threshold) → Deploy adaptive AI ad sequence featuring "What's My Car Worth?" CTA, customized by region, segment, and seller behavior profile.
This advanced predictive model is built on rigorous computational marketing science and is continuously trained on Novosteer’s extensive dataset of retail listings, VIN-level vehicle trends, and real-time search behavior.
By integrating high-resolution market signals — including scarcity, pricing volatility, and listing churn — the model dynamically scores vehicle opportunities and prioritizes outreach based on statistical likelihood of conversion.
The use of logarithmic normalization prevents data skew from extreme outliers and the introduction of a noise floor (ε) refines ad targeting accuracy by filtering non-causal variability.
Designed to meet the rigor of advanced data science standards, this model is a scalable foundation for predictive ad delivery in volatile automotive markets. Each targeting decision is derived from multivariate input — not single-variable heuristics — enabling intelligent ad placement that balances acquisition potential with market risk.
In benchmarking simulations, this system outperforms traditional auction or demographic-based targeting by more than 30% in lead conversion efficiency. It’s a precision-tuned fusion of AI, behavioral economics, and applied inventory science — purpose-built for modern dealership success.
Turn online visitors into trade-in leads with real-time, geo-targeted valuations and customizable offers. NovoTrade-In delivers trust, transparency, and total control — all in one powerful tool.
The most advanced trade-in tool available. Customize your retail and wholesale values in real-time. Show shoppers more money and get the lead. Consumer web reports with accurate valuations pulled from millions of data points in real-time. Consumers build an accurate deal using actual realistic values from exact matches in their area. Build trust and move customers forward in the sales cycle. Pinpoint advertising budget using your own exclusive promotions. Get high click-through with rich email templates and calls to action.
- Customers take or upload trade pictures from any device
- Customizable detailed consumer Trade Valuation Reports
- Email Print Reports with rich display and call to actions
- Customizable valuation presets to build real value and trust
- Valuation adjustment to the consumer, show separate Dealer Trade BONUS
- Present current specific retail market data to solidify trade value.
- Customer select by VIN, Manual select, license plate, or History
- Customize dealer services for recon, markup, advertising, certification, and more
Win the trade negotiation online and win the deal with
See why top dealers are switching to NovoTrade-In.
No contracts. No commitment. Just real-time appraisals that convert leads into deals.