Why Real-Time Valuation Matters Now More Than Ever
Real-Time AI Vehicle Valuation for Your Website
Meet NovoTrade-In
Engage Visitors. Earn Trust.
Capture More Leads.
NovoTrade-In is a smart, AI-powered appraisal tool built directly into your website — giving customers an instant, transparent trade-in valuation using real-time market data.
- With just a few clicks, your visitors receive a fair, data-backed appraisal. Meanwhile, your dealership captures the lead — complete with contact info and vehicle details — giving your sales team a qualified opportunity, automatically.
Clean, interactive, and printable reports
your customers actually understand.
Novosteer’s customer-facing reports are designed to impress and convert.
Every trade-in appraisal generates a high-quality, branded summary
viewable online, downloadable as a PDF, and print-ready for in-store presentations.
Give customers the transparency they expect with
smart visuals, detailed breakdowns, and market-backed valuations that look as good as they perform.
Vehicle displays that engage and convert to sales
Why Dealerships Choose NovoTrade-In
Live Market Precision
Powered by real-time data, not stale auction averages. NovoTrade-In taps into millions of retail, wholesale, and geolocation-based signals to deliver accurate, current values.
Transparent, Trust-Building Valuations
Customers see a realistic, fair market value — no vague pricing ranges or arbitrary deductions. Clear value = higher conversions.
One-Line Install. Full Impact.
Add to your website in seconds. Fully branded to your store and ready to generate leads from day one — no dev team required.
Every Click is a Lead
Capture detailed customer info, VIN, trade specs, and market-adjusted pricing with every single submission. Integrated email alerts and CRM-ready data.

Custom Values That Win Trades
Control your retail and wholesale presets, apply market-based adjustments, and highlight Dealer Trade Bonuses — all within a clean, data-backed quote.
Advanced Consumer Reporting
Deliver custom-branded trade-in reports via email or print — with embedded calls-to-action, rich visuals, and real value that drives follow-up.
Smarter Image & VIN Capture
Customers can start appraisals by VIN, plate, manual entry, or upload. Accept trade photos from any device to win the negotiation early.
Built-In Upsell & Marketing Tools
Highlight your store’s unique offers, certified vehicles, and recon programs directly within the report. Even plug in email-ready promotions and CTAs that convert.
Website Trade-In Appraisal Tool Comparison
Novosteer's NovoTrade-In AI leads the industry as the most advanced website trade-in appraisal solution — delivering unmatched speed, accuracy, lead intelligence, and customization capabilities. Compared to legacy tools and newer entrants, Novosteer outperforms across the board in both features and dealership-focused innovation.
Feature | NovoTrade-In AI | AccuTrade | TradePending | AutoVerify | CBB |
---|---|---|---|---|---|
Real-Time AI-Powered Market Trends | |||||
Real-Time AI Market Analysis | |||||
Transparent Valuations | |||||
AI-Powered Logic | |||||
Custom Branding | |||||
One-Line Website Install | |||||
Bulk Appraisal Capability | |||||
Save & Retrieve Trade | |||||
AI Lead Generation | |||||
Customer Image Uploading | |||||
Lead Capture | |||||
Support & Onboarding | π¨π¦ | π¨π¦/πΊπΈ | πΊπΈ | π¨π¦ | π¨π¦ |
Pricing Model |
Legend:
- Green Circle = Excellent / Full Feature
- Yellow Triangle = Partial / Limited Feature
- Red Square = Not Available / Missing
- π¨π¦ = π¨π¦ Canada / πΊπΈ = πΊπΈ USA (Support Location)
One-Line Website Install
With just a few clicks, your visitors receive a fair, data-backed appraisal.
Meanwhile, your dealership captures the lead — complete with contact info and vehicle details
— giving your sales team a qualified opportunity, automatically.
Your Market Has Moved.
Has Your Appraisal Tool?
Tariffs, cross-border shifts, and retail volatility demand more than auction averages. NovoTrade-In delivers real-time, AI-powered valuations built for the market you're in — right now.
Traditional appraisal tools — built on auction and wholesale averages — simply can’t keep up. By the time their numbers reach your screen, the market has already moved.
β οΈ The Problem:
Are You Pricing Trade-In's with Old Data?
Most dealers are still working with values based on auction data that's 30 to 60 days behind. That delay has real consequences:
-
Auction data is historical, not predictive
-
Market value today is shaped by live demand, not past sales
-
You risk overpaying on trades and underpricing retail inventory
π‘ The Novosteer Advantage:
Real-Time, AI-Market Driven Appraisals
NovoTrade-In leverages live market signals, VIN-level decoding, and AI-powered pricing logic to deliver dynamic, accurate appraisals in seconds — so your team can make decisions based on what’s happening now.
What We Analyze:
-
Live retail pricing across Canadian and US markets
-
Time-on-lot velocity to spot pricing fatigue
-
Tariff-driven price fluctuations and cross-border trends
-
Search and demand patterns from real shoppers
The result? Faster decisions. Smarter appraisals. Stronger margins.
Live market data, branded reports, and customizable values that drive high-quality leads.
The Most Advanced Trade-In Tool Built to Convert
Turn online visitors into trade-in leads with real-time, geo-targeted valuations and customizable offers. NovoTrade-In delivers trust, transparency, and total control — all in one powerful tool.
Control your evaluations with Novotrade-in
The most advanced trade-in tool available. Customize your retail and wholesale values in real-time. Show shoppers more money and get the lead. Consumer web reports with accurate valuations pulled from millions of data points in real-time. Consumers build an accurate deal using actual realistic values from exact matches in their area. Build trust and move customers forward in the sales cycle. Pinpoint advertising budget using your own exclusive promotions. Get high click-through with rich email templates and calls to action.
- Customers take or upload trade pictures from any device
- Customizable detailed consumer Trade Valuation Reports
- Email Print Reports with rich display and call to actions
- Customizable valuation presets to build real value and trust
- Valuation adjustment to the consumer, show separate Dealer Trade BONUS
- Present current specific retail market data to solidify trade value.
- Customer select by VIN, Manual select, license plate, or History
- Customize dealer services for recon, markup, advertising, certification, and more
Win the trade negotiation online and win the deal with


Mobile Application integrates seamlessly
for everyday use
80% of online shoppers use mobile devices when shopping for their next vehicle. Using the NovoTrade-in Mobile App allows sales staff and shoppers to upload trade information and pictures right onto your device, making seamless in-store and at-home trade evaluations possible.
Completely from their mobile device users can scan VIN's, take and upload photos, enter vehicle information and add notes instantly to your trade tool dashboard.
Having mobile trades allows you the flexibility to work with shoppers in any situation, build trust and close more deals.
Start Your 30-Day Free Trial
See why top dealers are switching to NovoTrade-In.
No contracts. No commitment. Just real-time appraisals that convert leads into deals.