The non-prime automotive market is the fastest-growing segment in North America. Attract and retain more customers in this niche market to grow your business, make higher profits. When presented effectively, turn buyers into customers for life. It starts by having a team dedicated to serving  the needs of this diverse market. The traditional sales methods come up short when dealing with the variety of customer situations in this market. Speaking their language and presenting a different flavor from your mainstream digital campaigns can yield tremendous long-term profits.

The Novosteer Team has been helping dealerships develop non-prime customers for years with:

• Unique Verbage and Graphics
• Targeted approach
• High Gross VDP with payments
• Maximize finance approvals
• High gross profit center
• Turn older stock rough units